Gina Hinde
General Manager
I’m the General Manager at LOFA and Event Director for SOLEX, overseeing operations, growth, and event delivery. With 15 years in the outdoor living industry, I manage logistics, budgets, and marketing, ensuring everything runs smoothly. I enjoy working with great people and the variety each day brings.
Sam Potter
Admin & Accounts Assistant
I’ve worked at LOFA for three years, using my accounting skills to manage finances, handle invoices, and support the office team. I enjoy the variety and problem-solving the role brings. Outside of work, I live near Bridgnorth in Shropshire with my husband and two children.
Alwyn Williams
Head of Business Support Zest Outdoor Living
I have worked for Zest Outdoor Living for 30 years. I oversee all business support functions within an organisation, ensuring compliance with regulations, facilitating meetings, and managing strategic plans. This role involves leading teams, developing strategies, and ensuring the smooth operation of support departments like HR, finance, and IT.
David Cotgrave
Sales Director Hartman Outdoor Living
With a passion for outdoor garden furniture, I work closely with the LOFA council to support growth and sustainability in the industry. I focus on understanding trends, fostering collaboration, and building a strong, connected community among members and stakeholders.
Jody Grimmer
Managing Director LeisureGrow
I joined LeisureGrow in 2000 and now serve as Managing Director of our family-run business. Three of our brands—LG Outdoor, Grillstream, and NOMA—are active LOFA members. I’m keen to work with others in the industry to face challenges and explore growth. I live in Hertfordshire with my wife and two sons.
Martin Carnaby
Country Manager UK & Ireland, Broil King
With over 25 years in the leisure industry, I’m currently Country Manager for Broil King UK & Ireland, leading a team of 10. I’ve held roles at Calor Gas, Weber, and Landmann. On the LOFA council, I aim to represent the barbecue sector and help members share expertise for the benefit of the whole industry.
Luke Hopkins
Senior Sales Manager Europe, Ascalon
I’m an experienced Manager with a strong background in retail, specialising in customer service, sales, operations, stock control, and visual merchandising. Known for my professionalism and proven sales ability, I bring a solid track record of delivering results in a fast-paced environment.
Tim Pennell
Head of Sales & Marketing, Bramblecrest
I enjoy being a member of council, it allows me to connect with like-minded organisations and to promote the trade interests of LOFA members within the outdoor leisure industry
Andrew Hutchison
Finance Director, Pacific Lifestyle
I’m a director at Pacific Lifestyle, a family business in Yorkshire with over 100 years’ history and long-standing LOFA membership. With a corporate finance background, I’ve worked in the business for 15 years and attended trade fairs worldwide. I’m passionate about cricket, food, and beer, and value the council’s role in tackling industry challenges together.
Stephen Davies
Director, Southsea Deckchairs
I run Southsea Deckchairs with my wife Roma and have served on the LOFA council since 2008. I value the organisation’s people and principles and enjoy supporting members and developing LOFA. Outside work, I play classic and folk guitar and have a keen interest in history.
