Effective Date: 01.08.2025
At LOFA we are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines the types of information we collect, how we use it, and your rights regarding that information. By using our website [www.lofa.co.uk], you agree to the terms of this Privacy Policy.
We collect information in the following ways:
We may use the information we collect for the following purposes:
We process your personal information under the following legal bases:
Consent – where you have given clear permission for us to process your personal data for a specific purpose (e.g. marketing communications).
Contract – where processing is necessary for the performance of a contract (e.g. managing your membership).
Legal obligation – where we are required to process your data to comply with a legal or regulatory obligation.
Legitimate interests – where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.
We do not sell, trade, or rent your personal information to third parties. However, we may share information with trusted third-party service providers who assist us in operating our website or conducting our business, such as payment processors or email marketing platforms. These third parties are required to maintain the confidentiality of your information.
We may also share your information if required by law, in response to a court order, or to protect our rights and interests.
We use cookies and similar tracking technologies to enhance your experience on our website. Cookies help us analyse website traffic, remember your preferences, and provide a
personalized browsing experience. You can control cookie settings through your browser, but disabling cookies may impact some website features.
We take reasonable precautions to protect your personal information from unauthorized access, alteration, or disclosure. However, no data transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee the absolute security of your data.
We retain your personal data only for as long as is necessary to fulfil the purposes for which we collected it, including to satisfy any legal, accounting, or reporting requirements.
For example, membership and financial information may be retained for up to six years following the end of your membership to comply with HMRC record-keeping obligations. After this period, data will be securely deleted or anonymised.
You have the right to:
To exercise these rights, please contact us at info@lofa.com
In addition to the rights outlined above, you also have the right to lodge a complaint with the UK’s supervisory authority for data protection matters:
Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
Phone: 0303 123 1113
We encourage you to contact us first with any concerns so we can try to resolve them directly.
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites. Please review the privacy policies of those websites before providing any personal information.
Some of the third-party service providers we use may process your personal data outside the United Kingdom (for example, in the United States). Where such transfers occur, we ensure that your data is afforded an equivalent level of protection by relying on legally recognised safeguards such as:
UK International Data Transfer Agreements (IDTAs), or
Standard Contractual Clauses approved by the Information Commissioner’s Office (ICO).
We reserve the right to update or modify this Privacy Policy at any time. When changes are made, the “Effective Date” at the top of the policy will be updated. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
If you have any questions or concerns about this Privacy Policy, please contact us at:
Leisure & Outdoor Furniture Association Limited
Units D8-10, Maws Craft Centre, Ferry Road, Jackfield, Telford, Shropshire. TF8 7LS
Email: info@lofa.com
Phone: 01952 977569
The Leisure & Outdoor Furniture Association (LOFA) is the data controller for the personal data we collect and process. This means we determine the purposes and means of processing your personal data.