4th June 2025 | Posted by Gina Hinde

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LOFA Sales Academy

To offer more value and resources to LOFA members, LOFA has established the LOFA Sales Academy, a sales training and personal coaching programme in collaboration with Meta-Morphose.

Based in Cheltenham, Meta-Morphose have been established for 30 years training sales agents from leading blue chip corporations including Westland and Fiskars.
This programme aims to address the challenges of a constantly evolving and complex business environment.

The programme focuses on refining sales techniques and developing negotiation skills, and it is delivered in three modules throughout the year. In addition, and to ensure the training becomes an integral part of the sales approach, personalised telephone coaching is also provided.

The Sales Academy is provided free of charge to LOFA members.

LOFA feels that this training will benefit not only LOFA member companies but also the outdoor leisure industry as a whole.

This opportunity is open to all member employees.

At the end of the programme each candidate will receive a LOFA Sales Diploma and the top performer, based on the highest scores achieved throughout the 8-month course, will be announced at SOLEX and presented with a LOFA Sales Academy trophy.

Nominations for this bespoke Sales Training & Personal Coaching Programme must be made to gina@lofa.com

N.B. One candidate application per member, per year only.


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