Following the success of its launch in 2025, the LOFA Sales Academy is back for 2026 — reaffirming LOFA’s commitment to supporting member development in an increasingly competitive leisure and outdoor furniture market.
Building on Success
Developed in partnership with Metamorphose, the Sales Academy equips LOFA members with the skills, tools, and confidence to thrive in today’s fast-changing landscape. The programme blends interactive training with personalised coaching, helping participants embed practical sales techniques into their day-to-day work.
Last year’s programme received excellent feedback from both participants and member companies, making the decision to continue the initiative into a second year an easy one.
“Last year’s Sales Academy was hugely successful, with excellent feedback across the board. Relaunching it for 2026 was a natural next step in supporting our members’ growth and competitiveness.”
— Gina Hinde, General Manager of LOFA
Welcoming This Year’s Participants
For 2026, the Sales Academy welcomes representatives from:
Looking Ahead
The Sales Academy is open to all LOFA members and continues to deliver expert training and guidance that helps strengthen sales performance and inspire future leaders. By investing in people, LOFA is proud to support members in building lasting success and driving standards higher across the industry.
